In 2006, ChickAdvisor launched as Canada’s first product review site with a focus on millennial women. We tried to raise money, but investors thought the idea of a woman reviewing mascara was preposterous. Well, we had a lot of fun proving them wrong, and now product reviews are a billion dollar industry.

Now we've launched Butterly to give our brand partners their own in-house solution that turns the services we've been doing for them manually into a turnkey technology that they can easily use themselves. With Butterly, our brand partners have total ownership, saving money, time and collecting valuable first party data that can be leveraged to launch more consumer-driven products.

We think you'll agree it's butter this way.