About Us

Deep Domain Experience.
Kick Ass Platform.

Deep Domain Experience.
Kick Ass Platform.

This seamless DIY platform is built from our 16 years of experience delivering pre-launch review campaigns for brands. Butterly is our natural evolution, turning what we have done for our clients manually for more than a decade, into an easy to use technology.

The Butterly Story

The Butterly Story

In 2006, ChickAdvisor launched as Canada’s first product review site with a focus on millennial women. We tried to raise money, but investors thought the idea of a woman reviewing mascara was preposterous. Well, we had a lot of fun proving them wrong, and now product reviews are a billion dollar industry.

Now we've launched Butterly to give our brand partners their own in-house solution that turns the services we've been doing for them manually into a turnkey technology that they can easily use themselves. With Butterly, our brand partners have total ownership, saving money, time and collecting valuable first party data that can be leveraged to launch more consumer-driven products.

We think you'll agree it's butter this way.

Our Leaders

Ali de Bold

Founder & Owner

Loves: Being a mom, home design & renovations, exercise
First Paying Job: Babysitting at 11 years old
Fun Fact: I used to model socks for grocery store flyers

Claire Rahn

VP Client Services

Loves: playing, coaching, and shouting at the TV
First Paying Job: Newspaper delivery kid
Fun Fact: Member of MENSA

Lou Bridda


Loves: Grilling and playing/talking/watching sports with my wife and sons
First Paying Job: I did stock/inventory/customer service (aka loading up their cars) at a local garden/backyard store
Fun Fact: Used to own & host a karaoke show