About Us

Deep Domain Experience.
Kick Ass Platform.

Deep Domain Experience.
Kick Ass Platform.

This seamless DIY platform is built from our 16 years of experience delivering pre-launch review campaigns for brands. Butterly is our natural evolution, turning what we have done for our clients manually for more than a decade, into an easy to use technology.

The Butterly Story

The Butterly Story

In 2006, ChickAdvisor launched as Canada’s first product review site with a focus on millennial women. We tried to raise money, but investors thought the idea of a woman reviewing mascara was preposterous. Well, we had a lot of fun proving them wrong, and now product reviews are a billion dollar industry.

Now we've launched Butterly to give our brand partners their own in-house solution that turns the services we've been doing for them manually into a turnkey technology that they can easily use themselves. With Butterly, our brand partners have total ownership, saving money, time and collecting valuable first party data that can be leveraged to launch more consumer-driven products.

We think you'll agree it's butter this way.

Our Team

Ali de Bold

Founder & Owner

Claire Rahn

VP of Client Success

Catherine Parry

Director of Brand Partnerships

Rebecca Samaroo

Account Executive

Sarah Walton

Business Development Rep

Margaret Bourne

Client Success Manager

Natalia Lefter

Client Success Manager

Katrina Lowry

Community Manager

Chuck Borgh

Senior Web Developer

Shandiz Mehrabadi

Senior Web Developer

Amy Bradford

Accounting Manager

Elaine Lee

Senior Graphic Designer