When choosing a natural product (e.g. supplements, snacks, personal care, beauty etc), what are your top 3 decision factors?

Where do you typically learn about new products? (Check all that apply)

Which retailers do you most often shop at for wellness products? (Check all that apply)

How much do packaging and design influence your purchase decision?

Which front-of-pack claims make you most likely to try a product? (Select up to 3)

When it comes to wellness brands, which qualities are most important to you? (Select up to 3)

Has paying for shipping ever stopped you from completing an online purchase?

What minimum spend feels reasonable to qualify for free shipping?

Which statement best describes your shopping behaviour?

Which of the following would make you more likely to complete a purchase? (Select all that apply)