Toronto, ON (September, 2020) -- The team behind the hugely successful ChickAdvisor Inc., including its popular Product Review Club, today announced the launch of Butterly – a seamless DIY community-building platform for consumer brands that helps to acquire and engage customers with unprecedented ease and speed.

Evolving naturally from 14 years of experience engaging with consumers on behalf of household name brands including Unilever, L’Oreal and Johnson & Johnson, among many others, Butterly allows brands to talk to their customers directly and with ease, helping to derive insights and be nimble in response.

“We’ve created an easy-to-use software that includes a white-labeled solution for brands to embed into their websites and social channels. This allows them to engage with existing customers and acquire new ones through ratings & reviews, sampling, and consumer surveys,” says Ali de Bold, CEO ChickAdvisor Inc.

Brands can also use Butterly to engage with existing databases while retaining total ownership over the process, saving time and money perhaps better spent on developing and advancing their consumer driven product portfolios.

“We’ve been helping brands talk to consumers for more than a decade and saw this as the next level opportunity for brands to hear from consumers directly with an easily embedded solution that cuts out the middle-person,” says de Bold.

Developed as a new product within their suite of services, Butterly offers an opportunity for brands to engage in longer term conversations with consumers versus point in time check-ins, provided through the ChickAdvisor and XY communities.

“Our women’s and men’s consumer communities are alive and thriving,” says de Bold. “Butterly is a great solution for brands seeking to grow and manage their own communities on an ongoing basis.”

Available now, for more information or to request a demonstration, customers can contact [email protected].