Brand Success Story
Brand Objectives
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To introduce new PADERNO hydration and dinnerware SKUs to Canadians
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Recruit micro-influencers with larger social media following to amplify the brand and its message
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Obtain compelling ratings and reviews that syndicate to the Canadian Tire website
Social Posts
Achievements
98.6%
Recommendation Rate
98.6%
Recommendation Rate
98.8%
Positive Sentiment
98.8%
Positive Sentiment
422
Social Shares
422
Social Shares
Reviews
"I've been using the Vida by PADERNO Insulated Coffee Tumbler with Straw & Handle, and it's honestly become part of my daily routine. What I love most is the insulation. My coffee stays warm way longer than expected, the straw option is perfect for iced coffee days, and the design feels sleek, practical, and spill-resistant, which is a big win when you're always on the go. It fits into real life - not just aesthetic shelves."
- Sidra-Usman
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Instagram
LinkedIn
TikTok
"Working with the Butterly team has been a game changer for us at Canadian Tire. The combination of authentic reviews and high-quality content not only elevated our brand presence online but also had a measurable impact at the store level. We saw increased shopper confidence, stronger engagement across key products and new launches, and a noticeable lift in product trials. It's been incredibly valuable in helping us connect digital influence directly to retail performance."
- Anojan Gnanendran
Brand Manager, Cooking, Canadian Tire