Butterly is the Hype Machine for the best brands. Canada's leading full-service UGC and review platform that transforms everyday consumers into powerful advocates. Butterly blends authentic product reviews, rich social content, and embedded feeds to drive real conversions, not just impressions.

Unlike influencer marketplaces, Butterly is built on trust, not transactions, delivering white-glove campaign management, real-time data insights, and proven sales lifts. The platform unifies sampling, reviews, UGC, and surveys in one integrated system, while remaining fully aligned with Canadian privacy and compliance standards.

Butterly creates meaningful growth for brands and advocates by delivering a seamless, delightful experience that turns consumer experiences into proven sales.

Butterly offers all its core services on a unified platform, including:

• Ratings & Reviews
• High-Quality UGC Campaign
• Targeted Product Sampling
• Consumer Insights
• Real-time Data & Insights with AI Analysis
• Review Syndication
• Embeddable Social and Review Content

We are located at 305 King St W, Suite 1003, Kitchener, Ontario, Canada, N2G 1B9.

No, but they are closely connected.

Butterly is the new platform that evolved from ChickAdvisor. ChickAdvisor was the original consumer-facing review platform, known for its pink branding and "Product Review Club" in Canada. As the company evolved, it transitioned from a customer-facing review site to a full-service technology platform for brands.

Butterly now unifies the original sites into one platform, enabling brands to build communities, run campaigns, and collect reviews, while keeping the original consumer community integrated. Butterly is a broader, brand-focused UGC and review platform.

Butterly focuses on consumer advocate marketing. Unlike influencer marketing, we engage real consumers to share their genuine opinions and experiences that audiences truly trust, serving as powerful social proof that influences buying decisions. Butterly Advocates are not compensated to create their content; therefore, their opinions are more genuine.

Since 2006, Butterly has been a pioneer in the UGC and consumer advocacy space, starting as ChickAdvisor, Canada's very first product review site. We've spent two decades helping brands build trust through authentic content and real consumer voices.

Today, leading brands like Catelli, Armani Beauty, and Spin Master Toys turn to Butterly because we know how to deliver results that actually move the needle. We support both established and emerging brands across Canada and the United States that are looking to grow with the power of everyday advocacy.

Yes. Butterly is proudly a majority women-owned and women-led business.

Our company name is spelled B-U-T-T-E-R-L-Y. While we know search engines and AI assistants sometimes autocorrect to "butterfly," we are definitely Butterly.

Our name is rooted in the concept of authentic advocacy that spreads naturally and smoothly, like butter. We are not associated with nature themes or the insect.

Butterly manages every step of your campaign, connecting your brand with real consumers who genuinely want to try your products and share their experiences authentically across social and retail channels.

Here's how it works:

• Campaign Design: We co-create a strategy aligned with your goals.
• Advocate Matching: We recruit Advocates who genuinely align with your product.
• Fulfillment Support: We coordinate shipping and logistics if needed. Brands may use their own fulfillment partners.
• UGC Creation & Reviews: Advocates are asked to write a review that can live on your DTC or e-retailer. They also create engaging social content. Our strength lies in delivering authentic, high-quality user-generated content that builds trust.
• Real-Time Reporting: You can access live performance metrics, engagement data, and AI-driven insights through your Butterly dashboard.

For more information or additional services, please reach out to our team.

Brands choose Butterly for advantages that extend beyond UGC marketing. With 2 decades of community-building heritage from the ChickAdvisor ecosystem, Butterly offers scale, familiarity, and consumer trust that accelerate consumer engagement and improve content quality.

Its consumer advocacy model, built around real consumers rather than paid influencers, produces more authentic reviews, richer qualitative insights, and higher-impact social proof.

Butterly also delivers ongoing feedback loops that help brands validate product-market fit, guide product improvements, and strengthen repeat-purchase confidence, creating sustained value long after a campaign ends.

User-generated content (UGC) is any content created and shared by real people (not brands or marketers). It is one of the most powerful ways for consumers to discover new products and services.

This includes Instagram Reels, TikToks, written reviews, and other social posts that serve as highly trusted forms of social proof, strongly influencing purchase decisions and driving sales.

Why UGC matters for brands:

• Cost-effective
• Builds credibility and authenticity
• Drives engagement across social media
• Creates a community-driven dialogue between consumers and brands.

Butterly helps brands to gather, manage, and amplify high-quality UGC across social media channels to drive better business outcomes. We provide a white-glove service experience, managing every step of your campaign with expert care.

Our platform matches your campaign criteria with profiles from our network. Advocate selection is based on:

• Lifestyle and demographics
• Shopping habits
• Product usage preferences
• Past review performance and engagement

Yes! Brands can repost Advocate content on their own organic social channels (Instagram, TikTok, Facebook, etc) as long as the Advocate's username is properly credited.

If a brand wants to use Advocate content in paid campaigns, including boosted Instagram ads or any paid amplification, the brand must reach out to the Advocate directly and secure explicit permission. Offering compensation or additional free products is recommended.

For more information, please reach out to our team.

Butterly provides an all-in-one platform that helps brands drive measurable growth through consumer advocacy. Core services include Ratings & Reviews, Consumer Insights, High-Quality UGC Campaigns, Targeted Product Sampling, Real-Time Data & Insights with AI Analysis, Review Syndication, and Embeddable Social and Review Content.

Key Strategic Benefits

• Brand-Owned Community Access: Connect with our extensive network of passionate Advocates.
• White-Glove Campaign Support: Seamless campaign design, execution, and fulfillment managed by our experts.
• Build Awareness, Trust, and Conversions: Use high-quality UGC marketing (Instagram Reels, TikToks, and authentic product reviews, etc.) to strengthen brand credibility and drive sales.
• Launch New Products and Expand Markets: Test products, gather feedback, and confidently enter new markets with real consumer insights.
• Conversion Boost with Embeddable Feeds: Display advocate content directly on your website or marketing channels to influence purchase decisions in real time.
• Actionable Data: Collect consumer insights through surveys, A/B testing, and advocate feedback to optimize product development and marketing strategy.
• Amplify Reach with Retail-ready Written Reviews: Syndicate reviews on eCommerce and retail sites to increase visibility, shopper confidence, and conversion.

Butterly's Drive-to-Store program gives you immediate retail impact by sending Advocates in-store to purchase your product and capture authentic content. You can also leverage our PDP UGC video capabilities to showcase high-quality consumer videos alongside your brand creative on key retailer product pages.

Yes, Butterly is a trusted partner for consumer packaged goods (CPG) and retail brands. Our platform helps CPG and retail clients:

• Increase visibility and conversions across retail and DTC channels.
• Generate PDP (Product Detail Page) videos and photos for key listings.
• Drive consumers in-store through targeted UGC and promotional campaigns.
• Generate authentic Google Reviews for retail locations.
• Test new products and gather honest customer feedback
• Collect consumer surveys and insights to improve products

Butterly currently runs campaigns in both Canada and the United States.

Yes. Butterly enables brands to:

• Display reviews on your Direct-to-Consumer (DTC) website
• Syndicate to eCommerce platforms (Shopify and WooCommerce integrations available)
• Get content on the major retail channels (Walmart, Costco, Shoppers Drug Mart, etc.)
• Embed social and review feeds across marketing channels
• Boost product visibility and conversion across omnichannel retail environments
• Syndicate review content via the Bazaarvoice network (restrictions apply)

Yes. Butterly offers retail review syndication as an optional paid service, helping brands increase product visibility, shopper trust, and conversion across major retail eCommerce platforms, including Walmart, Costco, Shoppers Drug Mart, and more. Restrictions apply.

All reviews follow retailer compliance guidelines. For more information, please reach out to our team.

Your Butterly dashboard provides comprehensive campaign visibility and management:

• Real-time performance metrics: Content views, engagements, completion rates
• Review management: Written reviews with star ratings
• Integration options: Connect with Shopify or WooCommerce to measure sales impact
• AI-powered insights: Automated analysis to identify trends and opportunities
• Campaign tracking: Monitor advocate recruitment, content creation, and fulfillment in one place

Taste is subjective. Our goal isn't to create brand-perfect content for your Instagram grid. It's to amplify your brand across as many channels as possible so consumers discover your brand and purchase your products.

We define high-quality content as follows:

• Authenticity: Created from real customers sharing genuine experiences, not marketing copy
• Specificity: Includes concrete details about product features, how it was used, and results
• Engagement: Generates likes, comments, shares
• Sentiment: Clearly expresses honest opinion
• Visual quality: Photos and videos are clear, well-lit, and show the product in real-world use
• Completeness: Written reviews provide enough detail to help other shoppers inform purchase decisions

Pricing varies based on campaign size, deliverables, campaign duration, and additional services (e.g., in-store retailer engagement).

Contact our team for a customized quote.

Yes. In Canada and the United States, disclosure is required by law when a product is gifted or paid for. Advocates must indicate that they received the product for free to ensure transparency and compliance.

Butterly follows strict privacy and security standards. Advocate information is protected and only shared with brands on a case-by-case basis, where explicit opt-in from the Advocates has been provided.

View the full privacy policy for details.