Brand Success Story

Brand Objectives

  • Create Awareness of the new Lancôme Rénergie H.C.F. Triple Serum Eye

  • Engage content creators to generate Instagram reels and TikToks

  • Collect reviews about this product on Lancome.ca

“ It was a real pleasure working with Butterly to handle for the second time our Ratings & Reviews campaign. Both times, the execution was smooth and well planned. The campaign was a success, and we were excited to see the high quality of the UGC content that came in from this program, which greatly helped support our new product launch. Can't wait to work with them again! ”

- Audreanne Cuerrier
SPEC. ADVOCACY & INFLUENCE| Lancôme Canada Team

Social Posts

Achievements

96.34%

Recommendation Rate

96.34%

Recommendation Rate

92.92%

Positive Sentiment

92.92%

Positive Sentiment

1,598

Social Shares

1,598

Social Shares

Reviews

“ I absolutely LOVE this eye cream. As a first-time user, I had no idea what to expect. I tend to use this cream as part of my morning skincare regime. It completely brightens my under eyes and leaves the entire area feeling moisturized for hours. It sits very well under makeup, and I've had no issue with my eye makeup smudging or running as a result. I would definitely purchase Lancôme Rénergie H.C.F. Triple Serum Eye again. "

- Katie Jones



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