Brand Success Story
Brand Objectives
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Spread the word that McCafé K-cup pods are now available at Costco
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Create awareness of the delicious taste of McCafé’s Medium Dark Roast and Decaf SKUs
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Engage content creators to post on social media and amplify McCafé’s online presence
Social Posts
Achievements
100%
Recommendation Rate
100%
Recommendation Rate
98.5%
Positive Sentiment
98.5%
Positive Sentiment
194
Social Shares
194
Social Shares
Reviews
“I love that I can enjoy the delicious taste of McCafé’s Medium Dark Roast Premium Coffee in the convenience of my own home! These are 100% roasted and blended in Canada. But what I love most about this is 100% of the Arabica beans are ethically sourced from Rainforest Alliance Certified Farms. I was so excited to see these at Costco Canada. Here’s to happy mornings with McCafé!”
- BellaReneens
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Instagram
LinkedIn
“ Our Costco SKUs have definitely been among our top performers this year, and working with Butterly has played a big part in that success. The content created by the Advocates, especially the Instagram Reels, were incredibly engaging. We saw strong audience connection and amazing reviews, with the content generating real buzz online. It’s been a great partnership with nothing but positive results. ”
- Sabrina Garbin
Associate Manager, Omni Marketing | McCAFÉ