Brand Success Story
Brand Objectives
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Identify 100 brand advocates to secure testimonials for four NOW Kids products
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Secure ratings, reviews, testimonials and social media posts to leverage in product advertising and social media campaigns
Social Posts
@_kelsey_knight_
@thejaclynyvonne
@pearlsreview_
@thesinclairss
@_kelsey_knight_
@thejaclynyvonne
@pearlsreview_
@thesinclairss
Achievements
96%
Recommendation Rate
96%
Recommendation Rate
86%
Positive Sentiment
86%
Positive Sentiment
114
Social Shares
114
Social Shares
Reviews
“My 3 year old daughter takes her vitamin D drop daily. She's very picky when it comes to certain things. So she really enjoyed the fact that it didn't have an unpleasant taste and that she could easily take the drop herself. I love the value and the size that the product comes in as well. Thank you for allowing us the opportunity to try these amazing products. We will definitely keep this in our daily roster for her daily vitamin intake!"
– April
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Instagram
LinkedIn
“Since we started working with Butterly, we have been able to engage with 100 mom and dad Micro-Influencers to create engaging social posts to support our NOW Kids™ Vitamin portfolio. We have been very happy with how targeted Butterly can be and the quality of Micro-Influencer content and reviews. We have experienced sales lifts, as well as increases to social followers and enewsletter sign ups.”
– Eleni Kakoyianni, NOW® Brand, Product, Communications Marketing Manager