Brand Success Story
Brand Objectives
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Launch a COVERGIRL brand community within Canada.
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Identify brand advocates to secure testimonials new products.
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Secure online reviews and social content to be used in product advertising and raising awareness of COVERGIRL products.
Social Posts
@xowendyli
@sweetaf.ornot
@pearlaivee
@ramona.diez
@xowendyli
@sweetaf.ornot
@pearlaivee
@ramona.diez
Achievements
90.7%
Recommendation Rate
90.7%
Recommendation Rate
84.9%
Positive Sentiment
84.9%
Positive Sentiment
2,290
Social Shares
2,290
Social Shares
Reviews
“Woah! This mascara really delivers! I love how much volume it adds and how visible my eyelashes become with it. I have started to feel like mascara that actually delivers volume is hard to find even when the packaging advertises it and was happy to find this one truly does what it claims. Love, love, love it."
– Thalia
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Instagram
LinkedIn
“With the help of Butterly, we have been able to launch a COVERGIRL Canadian community that has grown to 26 000+ members in the first year, and has given us consumer insights as well as great quality reviews and authentic social content through several product sampling opportunities. Butterly has been very easy to navigate to extract the required information from acquisitions and sampling programs.”
– Fabienne Bozec, Director of E-Commerce and Digital Marketing, Coty