Which province or territory do you live in? (Select one)

When were you born? (Select one)

How often do you shop for products online? (Select one)

Which of the following product categories have you purchased online in the last 3 months? (Select all that apply)

When you’re considering a purchase, which best describes you? (Select one)

How do you usually first hear about a product before deciding to buy it? (Select up to 3)

When you discover a product through social media or a creator, what do you typically do next? (Select one)

Have you ever discovered a product through an AI tool (like ChatGPT, Perplexity, or Google's AI Overview)? (Select one)

Before buying a product online, how many different sources do you typically consult? (Select one)

When you read customer reviews, which of the following matter most to you? (Select your top 3)

How much do you trust AI-generated product summaries compared to reviews written by real customers? (Select one)

Have you ever decided not to buy, or hesitated to buy, a product because the reviews or recommendations didn’t feel fully trustworthy? (Select one)

How much does a brand's response to a negative review influence your purchase decision? (Select one)

When content feels overly polished or "too perfect" how does it affect your trust in the brand? (Select one)

How often do you research a product online before buying it in a physical store? (Select one)

When buying in-store, which online proof sources influence you most? (Pick your top 3)

When you reach checkout and the delivery cost is higher than you expected, what do you typically do? (Select one)

How often do you go to a store or website planning to buy a specific product, and end up buying another product from the same brand you discovered? For example, a different flavour than originally intended. (Select one)

To what extent does a positive experience with one product from a brand make you more likely to try or buy other products from the same brand? (Select one)