Do unique flavours impact your decision to purchase or try a new snack? (ie. how important are unique flavours to your choice to purchase products, or do you prefer to stick with what you already know and love?)

How often do you usually shop for snacks at the grocery store?

How do you discover and purchase snacks? (check the one that best applies)

What other popcorn/snack brands have you purchased somewhat regularly in the past? (select all that apply)

What is your perception of a $5.99 - $6.99 price point for a popcorn snack with elevated flavours and packaging (125 gr)?

Would you consider purchasing single-serving bags in bulk?

On what occasions would you purchase Eatable popcorn? (select all that apply)

What other flavour profiles would you like to see Eatable launch in the future?

When choosing a pre-popped popcorn, what matters most in your decision to buy? Choose the top factor for this decision.

When you think of EATABLE popcorn, which of the following best describes it to you?

Which claims make you more likely to purchase a popcorn product? (Select all that apply.)

What would make you switch from your current popcorn brand?