We surveyed our community and discovered some behaviour patterns on consumer spending in 2022 that could help your brand target new audiences for more effective and efficient marketing campaigns this year!

Firstly, we found that:

With that being said, it is not surprising that:

Lastly, respondents were found to be influenced heavily by product reviews in written and video formats during their information search.

Did any of these points surprise you?

Let us know in the comments and/or contact us if you would like to chat more about how our consumer insights surveys can help your brand!