Brand Success Story

Brand Objectives

  • Leverage Butterly community to identify 100 brand advocates

  • Secure Instagram content to drive brand awareness

  • Syndicate product reviews through Bazaar Voice

“We were thrilled with the quality of our Butterly campaign for our Wonder Woman launch! The Instagram posts and reviews were highly engaging and surpassed our expectations. In addition, Butterly is a great tool to consolidate great reviews and content to share with our internal team and customers to get them excited about the launch.”

– Christine Singh Brand Team, Church & Dwight Co.

Social Posts


Achievements

98.8%

4+ Ratings

98.8%

4+ Ratings

86.3%

Overall Purchase Intent

86.3%

Overall Purchase Intent

98.8%

Recommendation Rate

98.8%

Recommendation Rate

80 Reviews

“Batiste Wonder Woman Dry Shampoo is the perfect go-to product especially for busy moms who do not have much time to shampoo & deep condition 2 times a week. It made my hair look fresh until my next wash with regular shampoo.”

– Christelle V



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