Brand Success Story

Brand Objectives

  • Leverage Butterly community to identify 1500+ brand advocates for 2 different campaigns

  • Secure Instagram content to drive brand awareness

  • Secure ratings, reviews and testimonials to leverage in product advertising

“Working with Butterly to sample our 2021 NPI was a seamless process and the Butterly platform was great as it enabled us to see consumer feedback in real time.”

– Cassandra Daley
Assistant Brand Manager, Neutrogena® Face Moisturizer Treatment, Body & Hair

Social Posts


Achievements

96%

Recommendation Rate

96%

Recommendation Rate

92%

Positive Sentiment

92%

Positive Sentiment

87%

Review Completion

87%

Review Completion

2200+ Reviews

“I started using this product a couple of weeks ago. I have seen a visible difference in how moisturized my skin is as well as an overall brightness in the skin tone. Would definitely recommend it and would definitely buy it again!”

- Tania for Neutrogena® Overnight Recovery Gel Cream



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